Clean-label assurance is something that Tessemae’s organic salad dressings, dips, and marinades offer to health-conscious customers. This summer the Baltimore-based firm implemented a packaging shift that gives a healthier amount of sustainability while bringing offshore bottle sourcing closer to home.
“Since our founding in 2009, Tessemae’s has always been a purpose driven company,” says Greg Vetter, CEO. For us, the next logical step is to find ways to boost renewability without sacrificing quality.”
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Probably the most noticeable difference is the new, eye-catching graphical style, which ushers in a new era in the history of the business.
The reinvigorated packaging redesign extended beyond the aesthetics to functional enhancements for consumers, for the brand, and for the environment.
The revised packaging design is anchored by a new recyclable plastic PET bottle that replaces a glass bottle.
A rational and sustainably minded decision.
Katie Seighman, the brand’s v.p. of supply chain, explains the decision.
“PET is 100% recyclable and the most recycled plastic in the United States, practically every municipal recycling programme in North America accepts PET containers. To recycle plastic bottles back into new bottles, the material must be cleaned and processed into granules or flakes. These granules are then utilised to build a preform, from which a new bottle is blown.
As compared to the production of glass, PET requires less energy and produces less greenhouse gases. Also, PET is faster and cheaper to recycle than glass and may be converted into more goods than glass.”
Another achievement for sustainability was a shift in the geographic location of key suppliers.
As Seighman points out, “the prior glass bottle was sourced elsewhere,” while the new bottle is made in the United States. Less gasoline is used, leading to fewer greenhouse gas emissions from transporting packages.
To add, “outbound shipping to consumers becomes more efficient; we can transport more bottles per truck and cut the overall number of vehicles utilised annually.”
The exact quantities of bottles shipped in and out are provided by the brand:
The quantity of bottles received has increased by about 200%, from 70,200 to 138,600 glass and PET bottles.
The number of bottles shipped overseas increased by approximately 30%, from 37,260 to 48,000.
Furthermore, the consumer community also benefits: The same 10-ounce net weight, but in a more user-friendly wider-mouth bottle.
The redesigned boxes will be for sale at stores like Amazon around the country.