The packaging for the brand’s seven fragrances has been designed, and it includes blotters for testing the scents. One third of the paper’s fibres are made from recycled materials.
From the Vanguard palette of 28 colours, which provides customers with everything from gentle pastels with modest elegance to intense bolds and lively bright shades, the BelRebel team chose cherry, raspberry, daffodil, and orange.
James Cropper’s head of business development for high-end packaging, Lynn Connelly, had this to say about the collaboration: “This relationship highlights just how fundamental sustainability is in the startup world. Companies like BelRebel are able to compete with multinational conglomerates because their products are attractive to the growing number of environmentally conscious shoppers.
BelRebel CEO and co-founder Natalia Mizejewska said, “The world we live in is unsustainable; this is why we are working hard towards correcting some of the damage.” By practising sustainable manufacturing, we can develop the skills necessary to create a closed-loop system and ensure our brand remains relevant well into the future. James Cropper is the ideal business partner for us because of their comprehensive sustainability efforts, which include upcycled fibre, responsible sourcing, water, and colourant usage. We can display the product’s character while causing no harm to the environment.
Connelly continued, “Our FibreBlend Upcycled Technology allows us to offer both stock and custom papers that are not only visually stunning and highly practical, but also breathe new life into recovered fibre.” We’re looking forward to working with BelRebel as they expand their business, since they see the moral and financial value in improving.