Hug&Hold is comprised of two components: the first is a sleeve made of 100% kraft paper that is now pursuing a patent and wraps around the bottles to hold them firmly; the second component is a corrugated clip that secures the bottles around the neck.
We were able to build a wholly paper-based solution with low material usage by leveraging Mondi’s team of kraft paper and corrugated specialists, as stated by Silvia Hanzelova, sales director of speciality kraft paper at Mondi. Hug&Hold has been proven to be both runnable and profitable after undergoing stringent testing with Krones and a well-known international beverage brand.
In addition, Tarik Aniba, the sales and marketing director for corrugated solutions at Mondi, stated that “the advancement of secondary transport packaging is exactly what the global beverages industry requires as it looks to the future.” If there is a sustainable, functional, and completely automated replacement to plastic shrink wrap, then brand owners will be able to safely move to a packaging solution that is based on recyclable paper, without running any danger to their product or their operations.