Online shopping can be intimidating, particularly if you are seeking for one very particular kind of product. Instead of searching for “blue button-down plaid shirt” or “green Jaipur tapestry,” it may be simpler just to click a pic. Pinterest declared this week that it is launching its Lens camera search function to incorporate with shoppable pins.
Fundamentally, consumers can upload a screenshot or snap a pic on the Pinterest app, and its Lens function will detect similar goods they can purchase online. Google in 2018 revealed something same for its own Lens function.
The platform claims that its upgraded Lens function can detect 2.5 Billion objects all over fashion and home pins. “Now, when you utilize Lens inside a home or fashion Pin to hone in on a particular object or product, you will see shoppable Product Pins together with visually same concepts to buy or try,” claimed Pinterest.
In the case of Pinterest, the inclusion of visual search will be a particularly helpful tool. Lens, which first rolled out in 2017, has already turned out to be an important function for highly-visual consumer base of Pinterest. The tool adds up for almost 600 Million visual searches each month on the website. Fine-tuning the AI-supported feature to make it simpler for Pinterest consumers to shop is a dependable method to make certain they keep coming back to the app.
On a related note, Pinterest earlier claimed that is increasing its efforts to stop the distribution of anti-vaxxer fake data on its social media website. When Pinterest consumers look up for phrases such as “vaccine safety” and “measles,” they will only witness pins generated by agencies such as the CDC (Centers for Disease Control) and the APP (American Academy of Pediatrics). This is one of the important steps to stop the distribution of anti-vaxxer fake data.
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